Penelitian Kolaboratif Internasional

JudulBranding Corporate Social Responsibility of Shariah Bank: A Case Study of Bank Syariah Indonesia, Bank Islam Malaysia
Nama HibahHibah Internal Penelitian
Nama ProgramPenelitian Kompetitif
Nama SkemaPenelitian Kolaboratif Internasional
AbstrakThe principle of responsibility is reflected in the company's social activities called corporate social responsibility (CSR). CSR activities in Islamic banking are inherently inherent as a consequence of Islamic banks' reliance on Islamic teachings. CSR from an Islamic perspective is an inherent consequence of Islamic teachings themselves. The goal of Islamic law (Maqashid al sharia) is maslahah so that business is an attempt to create maslahah, not just for profit. Business in Islam has a very noble as well as strategic position because it is not only permitted in Islam but rather commanded by Allah in the Qur'an. As explained in the Al-Qur'an Surah Al-Jumu'ah verse 10 which means: When the prayers have been performed, then you will scatter on the face of the earth; and seek Allah's bounty and remember Allah a lot so that you will be successful (Q.S. Al-Jumu'ah: 10). Unlike conventional banks, business orientation and social orientation cannot be separated in a dichotomous manner. Business orientation should also carry a social orientation, or at least not contradict it. This has consequences for the strong social character of Islamic banking in carrying out its social activities, relative to conventional banks. The social activities of Islamic banks are added value which can have implications for increasing long-term profitability and goodwill obtained from the positive image of the business being carried out and increasing stakeholder confidence in the performance of Islamic banks. A qualitative methodology was used to conduct this research, through semi-structured in-depth interviews to collect data. (Denzin & Lincoln, 2011) asserts that the purpose of in-depth interviews is not to get answers to questions, test hypotheses, or evaluate in the traditional sense of the word. In contrast, the root of in-depth interviewing is an interest in understanding the life experiences of other people and the meaning they attach to those experiences. Senior officials and department heads of Bank Syariah Indonesia, and Bank Islam Malaysia were interviewed in total. Participants with prior experience and direct involvement in CSR for both telecommunications companies were used as sample selection criteria. This selection method will cover many green decision-makers. This research will produce a comparison of the CSR branding model at Islamic Banks exploring the programs of Indonesian Islamic Banks (Indonesia), and Malaysian Islamic Banks (Malaysia) as well as the influence of Islamic values on branding.
PengusulNurhana Marantika
Anggota 1 Veri Setiawan, S.Pd., M.I.Kom.
Anggota 2 Aditya Fahmi Nurwahid, S.I.Kom., M.A.
Tahun Penelitian2023
Sumber DanaUNIDA GONTOR
Dana Non DiktiIDR 30.000.000,00